TL;DR

  • E-commerce GMV in SEA will triple in the next 5 years
  • This growth will attract even more attention to SEA’s e-commerce ecosystem, making it likely that SEA will become the battleground for the…

Copyright: DAAT

The Digital Advertising Association of Thailand (DAAT) recently published the mid-year 2020 edition of its Thailand Digital Advertising Spend Report.

The report, which is a joint publication between DAAT and market research firm Kantar, aggregates spending data from 42 of Thailand’s leading advertising agencies & combines it with analysis from…


Copyright: https://www.mycloudfulfillment.com/social-commerce/

Key Takeaways

  • E-commerce is the talk of the town but almost all public attention is devoted to the marketplace giants, neglecting social commerce which makes up 40% of Thailand’s e-commerce market
  • Social commerce in Thailand is currently dominated by conversional commerce, or c-commerce, which predominantly takes place on social media platforms Facebook…

Alexander Peck

Passionate about all things digital — particularly about building scalable digital businesses. Currently based in Bangkok.

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