The Digital Advertising Association of Thailand (DAAT) recently published the mid-year 2020 edition of its Thailand Digital Advertising Spend Report.
The report, which is a joint publication between DAAT and market research firm Kantar, aggregates spending data from 42 of Thailand’s leading advertising agencies & combines it with analysis from senior industry leaders.
The mid-year 2020 edition is of particular interest because it provides the first data-driven assessment of the impact the COVID-19 pandemic on the Thai advertising industry.
That was reason enough for me to give the report particular attention and share my personal analysis in this post.
Passionate about all things digital — particularly about building scalable digital businesses. Currently based in Bangkok.