The Current State & Future of Social Commerce in Thailand

Copyright: https://www.mycloudfulfillment.com/social-commerce/

Key Takeaways

Introduction

The Current State of Social Commerce in Thailand

This premium Bangkok butcher enables people to order meat via the messaging app Line

The convenience & value of c-commerce: a real-life example

Why Social Commerce in Thailand is Here to Stay

Looking Ahead: The Future of Social Commerce in Thailand

Benchmarking against the #1: China vs. Thailand

Looking at the Numbers

Proliferation of e-commerce & social commerce in both countries according to various sources
General demographics & user behavior in both countries according to Hootsuite’s digital report

Looking at the maturity: Comparing the stage of social commerce in Thailand to China

The different stages of maturity of the Chinese social commerce market according to Fung Business Intelligence

Moving Towards Proliferation: Insights from the Chinese market

Moving Towards Proliferation: Using China as a Proxy for How Proliferation Might Play Out in Thailand

Social Commerce as Part of the Super Apps: Predicting the Future of Social Commerce in Thailand

From left to right: The home screen of Shopee prominently features Shopee Story & Shopee Live; a closer look at LazLive’s programming that shows how users how are enticed to impulse buy at the click of a button with discounts & coupons; An old Lazada Facebook advertisement showcases the group-buying feature that is now MIA

David vs. Goliath: The Social Commerce Opportunity for Local Entrepreneurs

Passionate about all things digital — particularly about building scalable digital businesses. Currently based in Bangkok.

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